Crafted an evolved brand design featuring bespoke typography styles, refined graphic elements, and a cohesive suite of mobile and web page layouts.

Victoria Beckham x Reebok
Logo Design & Identity

Developed a distinguished logo and branding identity for Victoria Beckham in collaboration with Reebok sportswear.

Crafted a trio of bespoke logos, each tailored for diverse applications across product and packaging.

Purple Mattress
Web & Mobile Design



A consumer-focused user experience that highglights a wellness lifestyle, showcasing by the brand’s cutting-edge sleep solutions.

Created a modular design system that enables gradual improvements through a phased development.

The North Face
Digital Experience & Product Design

Executed a comprehensive redesign of the digital shopping experience, employing a mobile-first strategy. This initiative encompassed the development of refined typography styles, enhanced navigation, and sophisticated modules for product imagery, detailed information, technology, and community engagement pages.

Calvin Klein x Heron Preston
Image & Film

This collaboration between Calvin Klein and Heron Preston represents a reimagining of the CK brand, emphasizing authentic style narratives conveyed by real individuals. This initiative aims to inspire creativity and self-expression through personal style.

Robinhood
Graphic Design & Animation

Developed multiple key visuals and out of home animation for Robinhood‘s 24 Hour Stock Market campaign that was initiated over major New York media placements.

Role: Design Lead

Calvin Klein Underwear
Packaging 

Redefined the packaging aesthetics for Calvin Klein, encapsulating the brand's iconic elegance and modernity. The design harmoniously blends minimalist sophistication with innovative functionality, creating a visually compelling and tactilely engaging experience. Each packaging element is meticulously crafted to reflect Calvin Klein's commitment to luxury and contemporary style, enhancing both the consumer's unboxing journey and the brand's prestigious identity.

Apple
Digital Experience & Product Design

Designed an immersive in-store digital experience for the launch of the iPhone 13, designed to enable users to autonomously explore and interact with the device's groundbreaking features and advanced technologies. This sophisticated digital environment seamlessly guided customers through a hands-on discovery process, showcasing the iPhone 13's capabilities and innovations in an engaging and intuitive manner.

Calvin Klein Spring 2022: All Together
Imagery & Film

For Spring 2022, we re-thought our future, our community, the world we live in. We showcased this new age of Calvin Klein product through communities and collectives. Real people coming together in authentic acts of togetherness, taking over city streets, front lawns and open landscapes. A campaign that’s all about connection, unified through Calvin Klein styles.

Photographer Glen Luchford and director Melina Matsoukas captured an international cast of over 120, featuring a range of familiar faces, emerging talent, individuals and collectives. They are united by larger-than-life representations of community, as individuals join together in a celebration of self-expression and identity, including JENNIE, Vince Staples, Dominic Fike, Solange Knowles and Burna Boy.

Tommy Hilfiger, SS 2016

The first-ever of collaboration between F-1 superstar Lewis Hamilton and Tommy Hilfiger. Tapping into a trans-continental love for cars and racing, this campaign emphasized the gritty racing world of burnt rubber and smoke.

Captured by photographer Mikael Jansson, inspired by his book Speed of Life.

Infosys
Film & Imagery

Iga Świątek takes centre court in a global campaign featuring imagery that showcases the evolution of an athlete. Iga’s story showcases her ability to adapt her game within a single match, evolving in stages.

Japan Airlines
Digital Experience & Product Design

Engineered a cutting-edge digital experience featuring an AI-powered concierge, delivering bespoke, one-on-one interactive customer support. This advanced solution redefines personal assistance, providing passengers with a highly responsive and intuitive support experience tailored to their individual needs.