Halftime Studio is a design duo grown by the way of New York City, Tokyo and Seoul.


Brand Design & Art Direction

Below are a compilation of works designed and art directed by Halftime Studio. Please reach out a detailed presentation of each work and films.


Discipline


Digital Experience
Branding
Art direction

Clients


Apple
Chase
Compass
Victoria Beckham
Calvin Klein
Purple
Tommy Hilfiger
The North Face
Robinhood
Japan Airlines


Contact


hena@halftime-studio.com
brian@halftime-studio.com








Apple
Product Design & Digital Experience




The Explore App was designed for the launch of the iPhone 13 to guide users through its new features.

It was set as the default app on display iPhones worldwide and was created during a time when social distancing prevented staff from interacting directly with customers.

We solved this issue by creating a self-explanatory app that allowed users to explore the iPhone 13 independently.














Chase
Graphic Identity& Digital Experience




The Advice Tool offers an interactive experience for prospective clients to explore a range of potential financial goals and gain a deeper understanding of the value of financial planning.

By adjusting the variables in each scenario, users can see firsthand how each factor impacts their chances of achieving financial success.













Compass Real Estate
Brand Design & Identity





For Brand Compass, we crafted an evolved brand identity featuring custom typography, refined graphic elements, and a cohesive suite of mobile and web layouts.

Each design choice was made to enhance the brand’s personality, creating a modern and visually striking presence across all platforms. The result is a sleek, intuitive user experience that stands out in the digital landscape.










Victoria Beckham x Reebok
Logo Design & Identity

Developed a distinguished logo and branding identity for Victoria Beckham in collaboration with Reebok sportswear.

Crafted a trio of bespoke logos, each tailored for diverse applications across product and packaging.













Purple Mattress
Web & Mobile Design



A consumer-focused user experience that highglights a wellness lifestyle, showcasing by the brand’s cutting-edge sleep solutions.

Created a modular design system that enables gradual improvements through a phased development.









The North Face
Digital Experience & Product Design

Executed a comprehensive redesign of the digital shopping experience, employing a mobile-first strategy. This initiative encompassed the development of refined typography styles, enhanced navigation, and sophisticated modules for product imagery, detailed information, technology, and community engagement pages.













Calvin Klein x Heron Preston
Image & Film

This collaboration between Calvin Klein and Heron Preston represents a reimagining of the CK brand, emphasizing authentic style narratives conveyed by real individuals. This initiative aims to inspire creativity and self-expression through personal style.























Robinhood
Graphic Design & Animation

Developed multiple key visuals and out of home animation for Robinhood‘s 24 Hour Stock Market campaign that was initiated over major New York media placements.

Role: Design Lead











Calvin Klein Underwear
Packaging 

Redefined the packaging aesthetics for Calvin Klein, encapsulating the brand's iconic elegance and modernity. The design harmoniously blends minimalist sophistication with innovative functionality, creating a visually compelling and tactilely engaging experience. Each packaging element is meticulously crafted to reflect Calvin Klein's commitment to luxury and contemporary style, enhancing both the consumer's unboxing journey and the brand's prestigious identity.


       












Calvin Klein Spring 2022: All Together
Imagery & Film

For Spring 2022, we re-thought our future, our community, the world we live in. We showcased this new age of Calvin Klein product through communities and collectives. Real people coming together in authentic acts of togetherness, taking over city streets, front lawns and open landscapes. A campaign that’s all about connection, unified through Calvin Klein styles.

Photographer Glen Luchford and director Melina Matsoukas captured an international cast of over 120, featuring a range of familiar faces, emerging talent, individuals and collectives. They are united by larger-than-life representations of community, as individuals join together in a celebration of self-expression and identity, including JENNIE, Vince Staples, Dominic Fike, Solange Knowles and Burna Boy.


















Tommy Hilfiger, SS 2016

The first-ever of collaboration between F-1 superstar Lewis Hamilton and Tommy Hilfiger. Tapping into a trans-continental love for cars and racing, this campaign emphasized the gritty racing world of burnt rubber and smoke.

Captured by photographer Mikael Jansson, inspired by his book Speed of Life.
















Infosys
Film & Imagery

Iga Świątek takes centre court in a global campaign featuring imagery that showcases the evolution of an athlete. Iga’s story showcases her ability to adapt her game within a single match, evolving in stages.













Japan Airlines
Digital Experience & Product Design

Engineered a cutting-edge digital experience featuring an AI-powered concierge, delivering bespoke, one-on-one interactive customer support. This advanced solution redefines personal assistance, providing passengers with a highly responsive and intuitive support experience tailored to their individual needs.





Thank you.